A French Canadian and an American walk into a bar. The Canadian asks the American if they have beer for a “real man” (since in Canada, they drink 5 to 7% alcohol content beer that has tasted like beer for years) unlike the American beers that you see on commercial TV which are more like beer-colored water!!! The American laughs loudly and says to the Canadian: “Welcome to the Craft Beer Revolution!”
Needless to say, the joke was on the Canadian! At the end of the night after tasting some triple Belgium, some double IPAs and a couple stouts to finish, the two began a great friendship with a craft beer passion that these 2 guys wanted to share with the rest of the world… and the “We Love Craft Beer Show” had begun!
Over the last 10 years, the craft beer world as gone from several hundred brewers to more than 4,000 and now offers all kind of beers with all various types of beer styles! Discovering these beers is what the show is all about! Beer is the new wine – and the We Love Craft Beer Show allows fellow craft beer drinkers the chance to be “craft beer famous” by enjoying the craft beers we showcase on the show.
The “WE LOVE CRAFT BEER” Show is a completely unscripted and spontaneous internet based show. It’s the only show of its kind! The main focus of the show is to showcase microbrews and craft beers to foster beer education – but you never know where we’ll take it on a show-by-show basis.
Because the nervous system of a beer drinker uses specific sensory organs dedicated to each sense, we give a score to each beer that we taste. The total points that can be earned is 10, divided through the following main 5 categories:
- Sight (ophthalmoception): The look of a pour and describe the beer’s color, head, clarity.
- Hearing (audioception): What your drinker buddies are saying about the beer or your significant other reminding you that it’s your last one.
- Taste (gustaoception): How it goes down the hatch and describe any hops, malt fermentation residual taste, balance, finish and aftertaste such as other flavor characteristics like citrus, fruits, coffee and much more. Also remember the tasting experience can be diminish when the beer is to cold.
- Smell (olfacoception): The aroma of the beer – and hopefully none of the tasters have flatulence issues. We grade on the smell of the hops, yeast, malt and other aromatics fruits sometime added to the beer and hopefully no smell of methane!
- Touch (tactioception): What is the temperature! Is cold just right? Or this one is mine please do not touch!! And describe through your mouth the beer’s body, carbonation, creaminess, warmth and other sensation experience through your palate.
These are the five traditionally recognized factors… but we add a sixth important criteria as well: the label on the craft beer bottle since that has become an art form in itself in the craft beer industry. They say beauty is in the eyes of the beholder – and the same can be said for beer. Greatness is the mouth of the drinker!! Enjoy!!
The show was designed to be interactive in nature. That means we need suggestions from YOU regarding craft beer venues, craft beer choices, and guest appearances. Please contact us with any feedback you may have or if you’re interested in advertising on the show.